Today we are going to talk about Pricing Policies as part of sales policies formulation.
- Policy on pricing relative to the competition such as, setting the price of product to meet the competition, pricing above the competition, pricing under the competition.
- Policy on pricing relative to costs. Full cost pricing, promotion pricing, contribution pricing.
- Policy on uniformity of prices to different buyers.
- Policy on list pricing.
- Policy on discounts; trade discounts, quantity discounts.