Wednesday, November 28, 2007

Product Policies - Sales Policies - Sales Force Management

Sales Force Management we are talking here. Sales Policies Formulation was our last post and before that we talk different aspect of Sales Force Management including Sales Force Management and Sales Management-Task Involved, Setting Personal Selling Objectives.

Formulating sales policies is nothing but the policies related to marketing. These sales related marketing policies delineate the guide lines within which the effort to reach personal selling objectives is made. There are three major types:

  1. Product policies (what to sell).
  2. Distribution policies (who to sell).
  3. Pricing policies.

we talk each of the about types of sales policies.

1) Product Policies (what to sell):-

  • Which product should find a place in the product line?
  • Whether some of the existing products are to be dropped?
  • Whether any new products are to be added?
  • Whether product design or product quality needs to be changed?
  • What models, type, size, colors and packing are to be sold?
  • What kinds of product guarantees are to be given?

we talk about remaining two types in our next post.

ref: sales force management software

2 comments:

Anthony said...

Hello,
I like your blog on Sales Force Management. I love to read it. I like your post on Product Policies, Sales Policies and Sales Management. I have read your previous post on Sales Management -Task as part of LeadOrganizer and Lead Management.

Lee said...

Hello,
I like your blog on Sales Force Management. Your blog is providing useful information on product policies and sales policies, which are related to the market policies. I glad to know something new about marketing policies. I have read your previous post also on Sales Force Management as part of LeadOrganizer and Sales Management.