Sales Policies Formulation - Sales Management Task2

We talk about Sales Force Management and Sales Management-Task Involved in our previous talk and also we talk our first task that is Setting Personal Selling Objectives which we have mention in our task involved list in our talk on Sales Management and Sales Force Management.Today we are going to talk on second task and that is Sales Policies Formulation.


Formulation sales policies is nothin but the policies reltaed to marketing. There sales related marketing policies delineate the guide lines within which the effort to reach personal selling objectives is made. There are three major types:

1) Product Policies (what to sell)
2) Distribution Policies (who to sell)
3) Pricing Policies


We talk on each of these policies in our next post.