Monday, January 12, 2009

Sales Management

Sales management is a sub-system of marketing management. It is sales management that translates the marketing plan into marketing performance. That is why sales management is sometimes described as the muscle behind the marketing management. Actually sales management does much more than serving as the muscle behind marketing management. Sales managers is modern organization are required to be customer-oriented and profit-directed and perform several tasks besides setting and achieving personal selling goals of the firm. In this unit let us understand briefly the sales management, tasks involved in the sales management etc.

Sales management originally reffered exclusively to the direction of the sales force. Later the term took on broader significance-in addition to the management of personal selling.

Sales management meant of all marketing activities, including advertising, sales promotion, marketing research, physical distribution, pricing and product merchandising.

According to the definition committee of the American marketing association sales management meant “The planning, direction, and control of personal selling including recruiting, selecting equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to the personal sales force”.


online accounting software said...

I am always looking for great information regarding sales management improvement and how it will help to our business.Yours is one of the most informative I have happened upon while researching this topic.

Anonymous said...

Value ' The worth or monetary equivalent of a product, asset, investment, or cost. Looking for mismanagement, waste, or fraud, an Internal Auditor utilizes computer systems to make sure records are true and accurate. The remaining 5 competencies are electives, and you are granted a selection of which you wish to take.

my web page ... visit the up coming internet page

Anonymous said...

Lіnkeԁ to thіѕ is the queѕtion οf the natuгe οf the аudit anԁ how
it іs conԁucteԁ. Whіle it can be used for priνate
сompany auditѕ aѕ well, publіс сοmpаny audits
rеquіrе a mοre compгehenѕive inclusion of eviԁence and teѕtіng.
Basicallу hаnd in your keуs and lеt thеm knoω they cаn chargе your cаrd.

Heге іѕ my web ρagе
- auditor assistant mcgladrey

Sanya saxena said...

Thanks for great information you write it very clean. I am very lucky to get this tip from you.