Friday, January 9, 2009

Advertising Management-1

The term advertising originates from the Latin word ‘adverto’ means to turn around. Thus advertising denotes the means employed to draw attention of any object or purpose. Like we show big hoardings of blinds, vertical binds and roller shades on cross roads, bridge corners etc. Sometimes good TV Serials are sponsored by Term Life Insurance Rates Company.

Definition: Advertising is any paid form of non-personal representation and promotion of ideas, goods or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to Publics.

How advertising works requires a definition of what advertising is.

One definition of advertising is: “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. For example, some times we see sports events are sponsored which is part of advertising. A football match in California is sponsored by premierinns who is having motels in California. Another example is a technology event is sponsored by insurance software company who are making insurance crm and sfa.

First, what is “non-personal”? There are two basic ways to sell anything: personally and non-personal. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase.

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